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History of the startup: Alexander Kupriy - about dumplings

History of the startup: Alexander Kupriy - about dumplings

Pelmeni machines, produced by Alexander Kupriy at his enterprise, are not only dispersed throughout Russia, but also leave for Germany, Israel, Latvia, Turkey, the USA and Canada.
The founder of LLC KB Technologiya Alexander Kupriy assures that store dumplings can be no worse than home dumplings, and in some cases even better. The dough on the apparatus is thinner, the seam is tidier, the "design" and weight are more diverse. Of course, much depends on the manufacturer, the quality of raw materials, the amount of meat in the filling. But the technology itself, according to the inventor, is of great importance. "A bad machine can spoil the freshest mincemeat and good dough," he said.

In search of the perfect pelmeni


In the technology business, Alexander Kupriy came from the food industry. In the 90 years he drove sausage to Kazakhstan from Omsk, which was then considered a "meat capital". Then, together with partners, they decided not to trade with others, but they themselves began to work on production. We began to make manti, dumplings, khinkali, vareniki, sausage, cutlets.

"Life is bachelor, but there were no delicious pelmeni, no one did, so they decided to produce themselves," Alexander recalled.

It turned out that finding a good dumpling line is a big problem. "Chinese automata, which were then on the market, were cheap, but they spoiled the raw materials: the elements heat the dough, the pump injures the forcemeat, it eventually turns out tasteless. Even if you prepare the super-team, you will lose anyway. Tried Italian equipment, but, firstly, it is very expensive, and secondly, to taste still did not get traditional Russian dumplings, "- says the businessman.

Exit had to look for themselves. Several years of trials, tests, experiments - and in 2004, our own pelmeni equipment was created. The result was everyone is happy. "We ourselves were engaged in the production of semi-finished products, knew all the problems and understood what we need," says Alexander. - We were guided by the taste of home-made dumplings, and in fact they were even better than "hand-made" dumplings. On the machine and the seam is thinner, and mincemeat can be put more, even if more onions add - it will still work out well. "

To bypass the Germans


A few years later, Alexander Kupriy left the food industry, deciding to sell not dumplings, but pelmeni. And in 2011 he opened his own company.

"No one did such equipment, so we took it," the entrepreneur explains. "There were a lot of good machines for sausage production, and in our niche the market was free."

At the start it took about 3-4 million rubles. To collect the right amount, I had to sell an apartment and a car, part of the money was taken from friends. At the factory to them. Baranova bought the machine tools - not very productive, but cheap. The four of them started, Alexander and three workers, who, incidentally, are still working at the enterprise. At that time, the volumes were small - in two months they produced only one unit.

On the first machines, faced with a new problem. "We used to make equipment only for ourselves, we used it ourselves, and if something went wrong, we immediately adjusted it. And for sale requires a special quality. "

The businessman says that they managed to achieve high reliability. And now his company promises a guarantee for 4 thousand hours or 2 years of work. According to the founder of the company, this is twice as much as the German manufacturers.

Gradually began to buy imported equipment, build up staff. Today the number of employees of the enterprise is already 70 people. The current premises of the company "outgrew", for the expansion, they bought new production areas, where reconstruction is currently under way.

Recently Omsk developed an automated line for baking pancakes. According to the company's founder, this is the first such equipment in Russia.

The first on pancakes


The first customers of pelmeni equipment were foodstuffs from the neighboring country - Kazakhstan, in Russia these were large meat processing plants from Moscow and Novosibirsk. Now there are pelmeni machines in almost every city in Russia, among customers there are about 40 large meat-packing plants and agro-holdings, not counting the small and start-up enterprises of the semi-finished industry.

And three years ago Omsk citizens began to cooperate with European countries. With the design of the certificate, customers in the European Union helped. Now there are negotiations on the supply of Omsk equipment to the US and Canada. According to Alexander, abroad mainly pelmeni devices are ordered by former Russians who opened a business there.

Marketing is recognized in the company, especially it is not necessary to spend money. Potential customers often learn about them by word of mouth. A powerful advertising tool in the company is considered an exhibition "Agroprodmash" in Moscow - this is the largest forum in the country in the food industry. Here every year CB "Technology" demonstrates its novelties.

According to the founder of the company, only the company in Yekaterinburg is a competitor in the market: "And among the foreign players in our price segment there are no rivals."

The range of equipment is very diverse and is designed for different performance - from 100 kg / h to 1000 kg / h. Omsk devices are able to sculpt pelmeni and vareniki in the form of behemoths, bears, flowers, with drawings and with inscriptions. Also there is equipment capable of producing chebureks and stuffed pasta.

And recently Omsk developed an automated line for baking pancakes. According to the founder of the company Alexander Kupriy, this is the first such equipment in Russia. On it you can fry at the same time 36 pancakes - this is 1200 pancakes per hour. The first device in Omsk has already been bought by the Moscow company.

"While we are concentrated on a small line of devices," Alexander Kupriy shares his plans. - There are a lot of ideas, but for the launch of new equipment, serious resources are needed for experimental work and testing. Pancake line we developed and modernized three years. And so any name. If someone thinks that you can buy machines and copy someone else's development - is deeply mistaken. "

3-4 million rubles - the approximate amount of seed capital.








Источник http://newsomsk.ru/do/news/56542-istoriya_startapa_aleksandr_kriptiy__o_pelmennx_ap/
Текст опубликован в газете «Деловой Омск» № 17 (171) от 2 мая 2017 и на сайте ИА «Деловой Омск» (свидетельство ИА № ТУ55-00493 от 25.03.2015 г.)